Press Releases have long been a cost-effective way to promote your brands and gain some authority inbound-links, a useful addition to the link profile of any online web-site or business. This week, online press release distributor PRWeb has announced thatit will no longer permit companies in the online gaming niche to use their press release service.

PRWeb allows companies and individuals to submit press releases containing images, video, audio, and perhaps most importantly a number of hyperlinks to their system. Press releases are syndicated all over the internet yielding valuable exposure and backlinks for those who can afford to use the service. Those gambling companies and individuals with PRWeb accounts may now find that they have paid (a not unsubstantial fee) for subscription to a site they cannot use as they had intended.

The news is a setback for many in iGaming industry: many savvy companies have been using PRWeb successfully to build links to their sites for years. Other similar publishing services are available elsewhere, but often at a much greater cost. PRWeb is a trusted source, as far as the search-engines are concerned, with stories appearing quickly after submission all over the web, for example on Yahoo, Google News and other high profile and high traffic online industry portals. A massive amount of gaming related searches on Google Trends also show PRWeb releases, proof of the power and authority of the PRWeb press release.

The U.S. state of Washington (one of the states opposed to online gambing in North America) issued a cease and desist order requiring PRWeb to exclude iGaming business from its activities.

PRWeb representative Cari Lyle states that the company had no choice but to comply with the court order:

As PRWeb is located in Washington State, we are required to be in compliance with Washington State laws

Where will iGaming marketeers publish their press releases now?

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