Thinking of placing a bet on Wimbledon? So was I. So i ‘Googled it’.
Oh look, there’s a post from the independent newspaper via Google News. A trustworthy source and a quality post no doubt.
Hmm. this is an ADVERT! WTF. What’s with the dofollow links to the betting site?
So it looks like The independent has been paid to tell you to bet at a particular betting site, as well as giving them a link which will certainly help them to manipulate the betting sites’ search rankings for wimbledon tennis betting related searches. Oh they also get their Bullshit into Google News. This is 100% forbidden afaik.
A- I hadn’t realised that the Indo are betting experts.
B- Those links should be rel=nofollow @independent…
C- Advertorials should never be in G news IMO.
D- The old ‘this wasn’t a SEO initiative’ defense.. ORLY? … well. What’s with the pretty blatant exact match anchor and brand anchor and authority link. Seems a bit over-SEO’ey to me….
#4 in organics and hogging the top news spot for days. Nice trick! Let’s see how long it lasts!
I do wonder know how much this type of advertorial costs, or how long this will last :) I’m not curious enough to enquire about a media pack.
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