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Dec
18

How to get Fake Reviews & 5 Star Ratings on Google… Even on Google’s Own Sites

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Niall on December 18th, 2011

How to (mis)use Microformats & Rich Snippets for improved Click-through rates It became apparent recently that Google is automatically whitelisting any microformat data which webmasters put on their websites – such as reviews and ratings. Google is giving these websites enhanced listings on the SERPs. While this is great for the user experience, this also [...]

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Jul
21

Google Major Brand SERP update?

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Niall on July 21st, 2011

Possible Rollout of New Google Search Engine Results Page layout for Brands I just noticed this exciting change in the Google SERPs while navigating to a forum which I guess has some “brand” value associated with. I’m not sure if this is just in testing, in rollout, or solely in running in UK at present [...]

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Aug
2

David Vs Goliath: Gambling SEO

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Niall on August 2nd, 2009

David Vs Goliath SEO: Why highly budgeted, multi-billion dollar gambling companies don’t always dominate the top spots on the Search Engine results pages, compared to the average low-budget 1-man band SEOers?

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